Marketing

As the graduates in this study field, you will be able to prove your skills through the management and implementation of professional tasks in the field of marketing and marketing functions in a dynamic and versatile business environment. The acquired knowledge will enable you to assert yourselves as experts in managerial posts in marketing, marketing communications, selling and purchasing, market research and brand development.

YEAR 2

YEAR 3

NAME

ECTS

SEMESTER

MARKETING RESEARCH

6

Winter

FUNDAMENTALS OF GOVERNANCE AND STRATEGIC MANAGEMENT

5

Winter

MARKETING COMMUNICATIONS

6

Winter

BRAND MANAGEMENT

5

Winter

ELECTIVE COURSE 5

5

Winter

PROJECT WORK – MARKETING

5

Summer

SALES MANAGEMENT

7

Summer

GRADUATE THESIS

8

Summer

FREE ELECTIVE COURSE

7

Summer

FOREIGN BUSINESS LANGUAGE III

6

Summer


OPTIONAL UNITS FOR A FOREIGN LANGUAGE

BUSINESS GERMAN  II.

6

BUSINESS ENGLISH II.

6


E
LECTIVE COURSE

CORPORATE FINANCE I

6

Winter

PRODUCTION, DISTRIBUTION AND ALLOCATION OF INCOME

6

Winter

ECONOMETRICS I

6

Winter

CORPORATE ENTREPRENEURSHIP

5

Winter

INTERNATIONAL TOURISM

5

Winter

ORGANIZATIONAL BEHAVIOR

5

Winter

RISK MANAGEMENT

5

Winter

OPEN ECONOMY MACROECONOMICS

6

Winter

INTERNATIONAL BUSINESS FINANCE

6

Winter

MULTIMEDIA IN BUSINESS

6

Winter

FAMILY BUSINESS AND SUCCESSION

6

Winter

TOTAL QUALITY MANAGEMENT

6

Winter

INTERNATIONAL MARKETING

6

Winter

BUSINESS PROCESSES

6

Winter

ENTREPRENERUIAL APPROACHES TO BUSINESS

6

Winter

INFORMATION SOLUTIONS FOR DIGITAL MARKETING

6

Winter

IT/IS GOVERNANCE

5

Winter

ANALYSIS OF MARKET AND PRICES

7

Summer

HUMAN RESOURCE MANAGEMENT

7

Summer

MANAGEMENT INFORMATION SYSTEM

7

Summer

PUBLIC FINANCE I

7

Summer

FINANCIAL MARKETS

7

Summer

HISTORY OF ECONOMIC THOUGHT

7

Summer

INNOVATING

7

Summer

INTERNATIONAL BUSINESS LOGISTICS

7

Summer

INTERNATIONAL ECONOMIC RELATIONS

7

Summer

INTERNATIONAL ECONOMICS I.

7

Summer

BANK MANAGEMENT I

7

Summer

DYNAMIC ENTREPRENEURSHIP

7

Summer

INTERNATIONAL MARKETING MANAGEMENT

7

Summer

BUSINESS ETHICS

7

Summer

DIGITAL TRANSFORMATION OF BUSINESS PROCESSES

7

Summer

BUSINESS INFORMATION SOLUTIONS IMPLEMENTATION – ERP IMPLEMENTATION

7

Summer