Marketing Management

The acquired professional competencies will enable the graduates in this study field to seek managerial posts in the most demanding areas of marketing and other business functions, such as: marketing manager, marketing communications manager, public relations manager, key account manager, purchasing and sales manager, materials supply manager, direct marketing manager.

Year 1

NAme

ECTS

SEMESTER

RESEARCH METHODS

10

Winter

MANAGEMENT

MACROECONOMICS II

MODERN MICROECONOMIC ANALYSIS

MODERN THEORIES OF THE FIRM

10

 

 

Winter

STRATEGIC MARKETING

10

Winter

TRADE MARKETING-13/14

8

Summer

SERVICES MARKETING

8

Summer

CUSTOMER BEHAVIOUR RESEARCH

8

Summer

FREE ELECTIVE COURSE

6

Summer

 

 Elective Courses – FREE ELECTIVE COURSE

DEVELOPING AND INTRODUCING MANAGEMENT CONCEPTS IN PRACTICE - ELECTIVE

6

Summer

MONETARY ECONOMICS II - ELECTIVE

6

Summer

CREDIBILITY AND CORPORATE CULTURE - ELECTIVE

6

Summer

INTERNATIONAL ECONOMICS II - ELECTIVE

6

Summer

INTERNATIONAL FINANCIAL MANAGEMENT - ELECTIVE

6

Summer

COMMUNICATION, MOTIVATION AND CONFLICT SOLVING - ELECTIVE 1

6

Summer

TECHNOLOGICAL AND ECO-INNOVATION-20/21-ELECTIVE

6

Summer

PROGRAMME AND PROJECT MANAGEMENT - ELECTIVE

6

Summer

STRATEGIC MANAGEMENT ACCOUNTING - ELECTIVE

6

Summer

ENTREPRENEURSHIP PROCESS - ELECTIVE

6

Summer

BANK MANAGEMENT II - ELECTIVE

6

Summer

INFORMATION SYSTEMS FOR KNOWLEDGE MANAGEMENT - ELECTIVE

6

Summer

FINANCE AND LEGAL RESTRUCTURING-ELECTIVE-20/21

6

Summer

ECONOMIC GROWTH - ELECTIVE

6

Summer

DEVELOPMENT OF DYNAMIC ENTERPRISE - ELECTIVE

6

Summer

PUBLIC FINANCE II - ELECTIVE

6

Summer

INTERNATIONAL ECONOMIC ORDER - ELECTIVE

6

Summer

BUSINESS ETHICS AND ORGANIZATION CULTURE - ELECTIVE

6

Summer

STRATEGIC HUMAN RESOURCE MANAGEMENT - ELECTIVE

6

Summer

INTERNATIONAL STRATEGIC MARKETING MANAGEMENT - ELECTIVE 1

6

Summer

STRATEGIC ISSUES OF IT/IS GOVERNANCE - ELECTIVE

6

Summer

SUSTAINABILITY ACCOUNTING

6

Summer

 

 

Year 2

NAME

ECTS

SEMESTER

MARKETING DATA AND ANALYTICS-20/21

10

Winter

INTERCULTURAL BUSINESS NEGOTIATION

10

Winter

ELECTIVE COURSE 1

10

Winter

MASTER THESIS

30

Summer

 

 Elective Courses –ELECTIVE COURSE 1

INTERNATIONAL POLITICAL ECONOMY

10

Winter

INNOVATION MANAGEMENT-20/21

10

Winter

FINANCIAL MANAGEMENT OF INSURANCE COMPANIES

10

Winter

LAW OF INTELECTUAL PROPERTY

10

Winter

WORLD ECONOMIC TRENDS ANALYSIS

10

Winter

ORGANIZATION DESIGNING

10

Winter

CONTEMPORARY CONCEPTS OF GOVERNANCE AND STRATEGIC MANAGEMENT-20/21

10

Winter

RISK MANAGEMENT IN FINANCIAL INSTITUTIONS-13/14

10

Winter

CORPORATE FINANCE II

10

Winter

PROJECT ORIENTED CRISIS MANAGEMENT

10

Winter

MERGERS AND ACQUISITIONS

10

Winter

STOCK MARKET TRENDS AND STRATEGIES

10

Winter

START-UP AND DEVELOPEMENTAL MANAGEMENT

10

Winter

METHODS OF FINANCIAL ENGINEERING

10

Winter

INTERNATIONAL AND DIGITAL ENTREPRENEURSHIP

10

Winter

INTERNATIONAL STRATEGIC AND CAPITAL ALLIANCES

10

Winter

ORGANIZATION THEORY

10

Winter

HUMAN RESOURCES DEVELOPMENT

10

Winter

STRATEGIC SUPPLY CHAIN MANAGEMENT

10

Winter

STRATEGIC ISSUES OF IS/IT

10

Winter

MANAGERIAL ASPECTS OF BUSINESS INFORMATION SOLUTIONS

10

Winter

STRATEGIC ISSUES OF DIGITAL TRANSFORMATION

10

Winter

BUSINESS VALUATION - ELECTIVE

10

Winter