Dr Domen Malc, teaching assistant
Institute of Marketing
The Institute of Marketing was established on September 17, 1969, as the first institute at the FEB. It was founded with the aim of developing scientific research work and involving students and companies in research activities and mutual connections between the school and the business environment. The first head of the institute was Professor Bogomir Deželak, PhD. Today, the institute has seven members and continues to follow the key ideas behind the institute’s founding, which it enhances by transferring research results directly into the teaching process, adding additional value to the study of marketing at the FEB.
Head: Dr Damijan Mumel, full professor (damijan.mumel@um.si)
Dr Matjaž Iršič, assistant professor
Dr Borut Milfelner, full professor
Dr Aleksandra Pisnik, full professor
Nika Rakuša, MSc, teaching assistant
Dr Bruno Završnik, full professor
- Marketing research,
- Marketing mix (product, price, promotion, and distribution),
- Strategic marketing,
- Marketing in culture,
- Marketing for commercial organizations,
- Marketing for non-profit organizations,
- Services marketing,
- Relationship marketing,
- Customer relationship management,
- Purchasing management,
- Product management,
- Internal marketing,
- Social marketing,
- Organization, product, and brand image,
- Consumer behaviour,
- Macroeconomic trends and marketing,
- E-marketing.