Marketing

As the graduates in this study field, you will be able to prove your skills through the management and implementation of professional tasks in the field of marketing and marketing functions in a dynamic and versatile business environment. The acquired knowledge will enable you to assert yourselves as experts in managerial posts in marketing, marketing communications, selling and purchasing, market research and brand development.

Year 2

3rd semester (Winter)

Course ECTS
Purchasing and Supply Chain Management 6
Elective course 1 5
Marketing Management of Products 6
Elective course 2 5
Statistics 5
Foreign Business Language II (English, German) 3

4th semester (Summer)

Course ECTS
Customer Behavior 7
Marketing Channels 7
Elective course 3 6
Elective course 4 7
Foreign Business Language II (English, German) 3

Year 3

5th semester (Winter)

Course ECTS
Marketing Communications 6
Marketing Research 6
Business Policy and Strategic Management 5
Brand Management 5
Elective course 5 5
Foreign Business Language III (English, German) 3

6th semester (Summer)

Course ECTS
Sales Management 7
Elective course 6 7
Foreign Business Language III (English, German) 3
Project work – Marketing 7
Diploma project 6