Marketing

The knowledge of this study field enables you to perform tasks in marketing management, marketing research and communications as well as purchase and selling. You may seek employment in production, trade, finance, tourist, public, advertising, market research and other types of organizations.

Year 2

4th semester (Summer)

Course ECTS
Marketing Implementation Issues 6
Elective course 1 5
Basic Cost and Management Accounting 4
Elective course of professional development 1/II. 3
Practical training 12

Year 3

5th semester (Winter)

Course ECTS
Purchasing 6
Entrepreneurship
Economics of Tourism
Packaging

6
E-Business 4
Personnel Management 5
Business Policy and Strategic Management 6
Elective course of professional development 2/I. 3

6th semester (Summer)

Course ECTS
Selling 6
Elective course 2 6
Elective course of professional development 2/II. 3
Practical training 7
Diploma project 8