Marketing Management

The acquired professional competencies will enable the graduates in this study field to seek managerial posts in the most demanding areas of marketing and other business functions, such as: marketing manager, marketing communications manager, public relations manager, key account manager, purchasing and sales manager, materials supply manager, direct marketing manager.

Year 1

2nd semester (Summer)

Course ECTS
Trade Marketing 8
Services Marketing 8
Customer Behaviour Research 8
Elective course 1 6

Year 2

3rd semester (Winter)

Course ECTS
Marketing Information Systems 10
Intercultural Business Negotiation 10
Elective course 2 10

4th semester (Summer)

Course ECTS
Master's thesis completion 30